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Diagnostic Audits for Law Firms

Where is your firm
losing clients?

Six targeted audits that expose every gap across the full client acquisition journey — from brand awareness to AI visibility to closed case.

Choose Your Audit
Personal injury law firm billboard Awareness
"Can people find you at all?"
Awareness Audit

Before someone even needs a lawyer, have they already absorbed your brand? TV, billboards, sponsorships, community presence, social following. The air cover. We scan your social and traditional media footprint to show you where you're visible, and where you've gone dark.

Social Media Traditional Media Sponsorships Community Brand Recall
Audit my firm's awareness
Social media presence and online reputation Perception
"When they find you, what do they think?"
Perception Audit

Reputation, sentiment, review quality, website feel, messaging clarity. A firm could be everywhere and still feel generic or untrustworthy. This audit analyzes how your brand actually lands: what builds confidence, what raises doubt, and what registers as noise.

Review Quality Sentiment Website Feel Messaging Trust Signals
Audit my firm's brand
Google search results and local map pack Consideration
"When they're actively shopping, do you win?"
Consideration Audit

SEO rankings, paid search, LSAs, content depth, conversion optimization. This is the moment of intent where someone is actively comparing options. This audit reveals what's preventing buyers from seeing you first on Google, and what's stopping them from trusting you can deliver.

SEO Rankings Paid Search LSAs Content CRO
Audit my firm's SEO
Legal intake CRM software dashboard Acquisition
"Can you actually capitalize on the leads?"
Client Acquisition Audit

Intake process, CRM, call tracking, speed to lead, case management, follow-up sequences. It doesn't matter how visible you are if the phone rings six times and goes to voicemail. Benchmarked against elite law firms. Find out what to fix first.

Intake CRM Speed to Lead Call Tracking Follow-up
Benchmark my firm
AI chatbot recommending law firms AI Readiness
"When someone asks ChatGPT for a lawyer, does your firm show up?"
AI Readiness Audit

ChatGPT, Perplexity, and Google AI Overviews are answering legal questions right now. This audit scans your site for AI discoverability, structured data, content clarity, and advanced signals like llms.txt — then scores how visible your firm is to the AI systems sending clients to your competitors.

AI Discoverability Structured Data Content Clarity llms.txt Schema Markup
Scan my firm's AI readiness
Law firm blog and content strategy Content
"Is your content actually working for you?"
Content Audit

Blog posts, practice area pages, FAQs, video — most firms create content with no strategy and no measurement. This audit evaluates your content depth, topical authority, keyword coverage, and whether your content is actually driving traffic, building trust, and converting visitors into leads.

Blog Strategy Topical Authority Keyword Coverage Content Depth Conversion Copy
Audit my firm's content

Most firms are optimizing the wrong thing.

They pour budget into Google Ads while their intake is broken. Or they fix their website while nobody can find them. These audits isolate the actual bottleneck — so you fix the right problem first.

93%
of potential clients judge a firm before reading a single word
40%
more leads converted by firms with strong brand presence
more likely to lose a lead if you don't respond within the hour
Pick your audit. Start with the one that scares you most.

Get your free diagnostic in 60 seconds ↑

Start Now — It's Free

Stop guessing where
you're losing clients.

Pick the audit that matches where you think the problem is. You might be surprised where the gap actually lives.

Coming Soon
Consideration Audit

This audit is currently in development. Check back soon — or start with the audits that are live now.

Comprehensive Audit
Get the full picture.

We'll run a comprehensive digital audit across all 6 core areas and personally deliver you the findings. Schedule a date to receive your results.

Audits are performed by Rankings.io