Six targeted audits that expose every gap across the full client acquisition journey — from brand awareness to AI visibility to closed case.
Awareness
Before someone even needs a lawyer, have they already absorbed your brand? TV, billboards, sponsorships, community presence, social following. The air cover. We scan your social and traditional media footprint to show you where you're visible, and where you've gone dark.
Perception
Reputation, sentiment, review quality, website feel, messaging clarity. A firm could be everywhere and still feel generic or untrustworthy. This audit analyzes how your brand actually lands: what builds confidence, what raises doubt, and what registers as noise.
Consideration
SEO rankings, paid search, LSAs, content depth, conversion optimization. This is the moment of intent where someone is actively comparing options. This audit reveals what's preventing buyers from seeing you first on Google, and what's stopping them from trusting you can deliver.
Acquisition
Intake process, CRM, call tracking, speed to lead, case management, follow-up sequences. It doesn't matter how visible you are if the phone rings six times and goes to voicemail. Benchmarked against elite law firms. Find out what to fix first.
AI Readiness
ChatGPT, Perplexity, and Google AI Overviews are answering legal questions right now. This audit scans your site for AI discoverability, structured data, content clarity, and advanced signals like llms.txt — then scores how visible your firm is to the AI systems sending clients to your competitors.
Content
Blog posts, practice area pages, FAQs, video — most firms create content with no strategy and no measurement. This audit evaluates your content depth, topical authority, keyword coverage, and whether your content is actually driving traffic, building trust, and converting visitors into leads.
They pour budget into Google Ads while their intake is broken. Or they fix their website while nobody can find them. These audits isolate the actual bottleneck — so you fix the right problem first.
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Pick the audit that matches where you think the problem is. You might be surprised where the gap actually lives.
This audit is currently in development. Check back soon — or start with the audits that are live now.
We'll run a comprehensive digital audit across all 6 core areas and personally deliver you the findings. Schedule a date to receive your results.
Audits are performed by Rankings.io